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E-Commerce Performance – 7 Strategies for Improving AdWords

E-Commerce Performance – 7 Strategies for Improving AdWords

Improving your AdWords performance for E-Commerce can be tough when you start to hit a ceiling. This is a critical time when reviewing your account for areas of improvement and implementing new strategies are required. Here’s seven of the most effective strategies for improving your AdWords performance, all of which have been tried and tested by ... Read More
 
Google Analytics Tips and Tricks

Google Analytics Tips and Tricks

Imagine that one day Google decided to go into politics and run for president/prime minister/ Chief minister of your local government. Knowing that most elections are won by whoever can dig up more dirty secrets about the other candidates, there’s only one way that would end: And it’s all thanks to Google Analytics – the ... Read More
 
Startup guide to (virtually) free digital marketing

Startup guide to (virtually) free digital marketing

With the number of startups rising and the economy still taking it’s Jack and Jill like tumble down the hill, it’s no surprise that cunning entrepreneurs are trying to delve into digital for as little cost as possible. It would seem the smartest ones aren’t just engaging with their audience and heightening brand awareness but ... Read More
 
First Steps of a New Website

First Steps of a New Website

Got a website – now what? Many companies, in my experience, believe that just having a website is enough to ‘be online’. While it may be true in some cases, the majority of us need to work to actually get people visiting the website. As with all things in life, this Venn diagram perfectly illustrates ... Read More
 
The History of the Hashtag

The History of the Hashtag

The History of the Hashtag: The humble hashtag began its life not as a tool for grouping conversations online but as a somewhat useless symbol. It first appeared as a replacement on American standard keyboards for the £ sign, despite the fact there was no clear use for it. There wasn’t even a universally accepted ... Read More
 
Social Media Content Calendar Tips

Social Media Content Calendar Tips

Do you know what you’re posting on Facebook tomorrow? If the answer is no, then you could be in trouble. Without planning, any Social Media Manager will struggle to execute a successful social media strategy, meet KPIs and deliver impressive results. *Cue: the social media content calendar* Exactly what it says on the tin, a ... Read More