• Home
  • /Posts Tagged ' Adwords '

Archives

Improve Your Website Navigation – 7 Essential Best Practices

Improve Your Website Navigation – 7 Essential Best Practices

Website navigation, when done right, is great for your users and your SEO performance. Good website navigation makes it easy for your visitors to find what they want and for search engines to crawl. The result: more conversions and greater search visibility. But how do you actually do it? By using these website navigation best ... Read More
 
Google Analytics Tips and Tricks

Google Analytics Tips and Tricks

Imagine that one day Google decided to go into politics and run for president/prime minister/ Chief minister of your local government. Knowing that most elections are won by whoever can dig up more dirty secrets about the other candidates, there’s only one way that would end: And it’s all thanks to Google Analytics – the ... Read More
 
How to setup your First Google Tag Manager Container

How to setup your First Google Tag Manager Container

Setup Your First Google Tag Manager Google Tag Manager (GTM) is one of the many services Vikhale Digital offers. In this article we will go through a short explanation of what GTM is, and how to setup your first “Tag”. What is Google Tag Manager? GTM allows you to quickly and easily add code to ... Read More
 
Digital, Online, Internet Marketing – What’s the Difference?

Digital, Online, Internet Marketing – What’s the Difference?

Digital Marketing vs Online Marketing vs Internet Marketing I thought I’d write a little article about the history of digital marketing terminology. I believe there is some ambiguity over whether digital marketing, internet marketing and online marketing are one and the same thing and if not, what is the difference? I’ve noticed through my work ... Read More
 
6 Ways to Improve Your Business with Content Marketing

6 Ways to Improve Your Business with Content Marketing

Content Marketing is a relatively modern phrase by marketing standards, used to represent any marketing functions which involve the creation and sharing of content, with a view to satisfying business objectives. How you present this content usually depends on the purpose, but it often takes the form of blog articles, How-to’s, white papers, infographics, videos, ... Read More
 
First Steps of a New Website

First Steps of a New Website

Got a website – now what? Many companies, in my experience, believe that just having a website is enough to ‘be online’. While it may be true in some cases, the majority of us need to work to actually get people visiting the website. As with all things in life, this Venn diagram perfectly illustrates ... Read More
 
The History of the Hashtag

The History of the Hashtag

The History of the Hashtag: The humble hashtag began its life not as a tool for grouping conversations online but as a somewhat useless symbol. It first appeared as a replacement on American standard keyboards for the £ sign, despite the fact there was no clear use for it. There wasn’t even a universally accepted ... Read More
 
Social Media Content Calendar Tips

Social Media Content Calendar Tips

Do you know what you’re posting on Facebook tomorrow? If the answer is no, then you could be in trouble. Without planning, any Social Media Manager will struggle to execute a successful social media strategy, meet KPIs and deliver impressive results. *Cue: the social media content calendar* Exactly what it says on the tin, a ... Read More