Get them to talk about you.
Content marketing is a term coined relatively recently which is used to represent any marketing functions which involve the creation and sharing of content, with a view to satisfying business objectives. How you present this content usually depends on what you’re trying to achieve. Formats can take anything from beautiful interactive microsites, engaging videos, fun games and quizzes over to informative blogs and infographics.
One important differentiation between content marketing and other more traditional elements of the marketing mix is that content marketing is not focused on selling. Creating valuable content inspires trust and brand loyalty.
SEO – Fresh and relevant content is necessary to perform well in the search engines. Content marketing can be used to target specific long-tail search terms whilst also improving the overall relevance of your website.
Links – Compelling content will always attract editorial links. Knowing what content your readers are interested in is vital for organic link building. If on top of that your content can provide value to a journalist, your outreach strategy is just right.
Brand Awareness – As well as the SEO benefits, it’s difficult to overstate the impact content marketing can have on overall brand awareness and digital reach when executed properly. In recent years, most brands are becoming publishers because it helps them engage with their customers. Especially well-planned creative content campaigns can easily generate the benefit of brand awareness alongside various additional SEO benefits such as highly authoritative links and social engagement.
Social Media Community Growth – Many businesses discover that one of the most common problems they face during their social media marketing is that they do not know what to write and/or share. With a predefined content calendar and a content marketing strategy in place, the task of social media marketing becomes much easier.
Relationships – Content marketing is a great way to develop relationships with industry leaders operating within your space, just as it’s a great tool for building long-term relationships with your potential clients. Top people appreciate top content!
Conversions – Consumers go through several stages between becoming aware of a service and converting into paying customers. In terms of creating content, these stages can be loosely categorised into Early, Mid and Late buyer readiness stages. Each of these stages can be catered for using different types of content marketing, increasing overall conversions.
If you would like Vikhale Digital to develop a content marketing strategy that works for your business, please get in touch for an informal chat about how we can help.