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7 Ideas to generate sales or leads on YouTube

7 Ideas to generate sales or leads on YouTube

Videos have become one of the most important components of the online user experience. 300 hours of video are uploaded to YouTube per minute and this number is only going to increase due to the growing number of online devices with video capabilities and the successful user engagement videos create. Being able to generate more ... Read More
 
How to Drive Phone Conversions with PPC

How to Drive Phone Conversions with PPC

Drive Phone Conversions PPC In this digitally driven commercial world, everyone should know that communicating with customers online is critical to success. We’re often approached by companies willing to know where the best quality leads come from with regards to advertising and our answer is often the same: mobile. According to Google, 61% of all ... Read More
 
Google Analytics Tips and Tricks

Google Analytics Tips and Tricks

Imagine that one day Google decided to go into politics and run for president/prime minister/ Chief minister of your local government. Knowing that most elections are won by whoever can dig up more dirty secrets about the other candidates, there’s only one way that would end: And it’s all thanks to Google Analytics – the ... Read More
 
How to setup your First Google Tag Manager Container

How to setup your First Google Tag Manager Container

Setup Your First Google Tag Manager Google Tag Manager (GTM) is one of the many services Vikhale Digital offers. In this article we will go through a short explanation of what GTM is, and how to setup your first “Tag”. What is Google Tag Manager? GTM allows you to quickly and easily add code to ... Read More
 
Digital, Online, Internet Marketing – What’s the Difference?

Digital, Online, Internet Marketing – What’s the Difference?

Digital Marketing vs Online Marketing vs Internet Marketing I thought I’d write a little article about the history of digital marketing terminology. I believe there is some ambiguity over whether digital marketing, internet marketing and online marketing are one and the same thing and if not, what is the difference? I’ve noticed through my work ... Read More
 
6 Ways to Improve Your Business with Content Marketing

6 Ways to Improve Your Business with Content Marketing

Content Marketing is a relatively modern phrase by marketing standards, used to represent any marketing functions which involve the creation and sharing of content, with a view to satisfying business objectives. How you present this content usually depends on the purpose, but it often takes the form of blog articles, How-to’s, white papers, infographics, videos, ... Read More
 
Startup guide to (virtually) free digital marketing

Startup guide to (virtually) free digital marketing

With the number of startups rising and the economy still taking it’s Jack and Jill like tumble down the hill, it’s no surprise that cunning entrepreneurs are trying to delve into digital for as little cost as possible. It would seem the smartest ones aren’t just engaging with their audience and heightening brand awareness but ... Read More
 
First Steps of a New Website

First Steps of a New Website

Got a website – now what? Many companies, in my experience, believe that just having a website is enough to ‘be online’. While it may be true in some cases, the majority of us need to work to actually get people visiting the website. As with all things in life, this Venn diagram perfectly illustrates ... Read More