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Improve Your Website Navigation – 7 Essential Best Practices
Website navigation, when done right, is great for your users and your SEO performance. Good website navigation makes it easy for your visitors to find what they want and for search engines to crawl. The result: more conversions and greater search visibility. But how do you actually do it? By using these website navigation best ... Read More
E-Commerce Performance – 7 Strategies for Improving AdWords
Improving your AdWords performance for E-Commerce can be tough when you start to hit a ceiling. This is a critical time when reviewing your account for areas of improvement and implementing new strategies are required. Here’s seven of the most effective strategies for improving your AdWords performance, all of which have been tried and tested by ... Read More
How to Drive Phone Conversions with PPC
Drive Phone Conversions PPC In this digitally driven commercial world, everyone should know that communicating with customers online is critical to success. We’re often approached by companies willing to know where the best quality leads come from with regards to advertising and our answer is often the same: mobile. According to Google, 61% of all ... Read More
Google Analytics Tips and Tricks
Imagine that one day Google decided to go into politics and run for president/prime minister/ Chief minister of your local government. Knowing that most elections are won by whoever can dig up more dirty secrets about the other candidates, there’s only one way that would end: And it’s all thanks to Google Analytics – the ... Read More
How to setup your First Google Tag Manager Container
Setup Your First Google Tag Manager Google Tag Manager (GTM) is one of the many services Vikhale Digital offers. In this article we will go through a short explanation of what GTM is, and how to setup your first “Tag”. What is Google Tag Manager? GTM allows you to quickly and easily add code to ... Read More
Digital, Online, Internet Marketing – What’s the Difference?
Digital Marketing vs Online Marketing vs Internet Marketing I thought I’d write a little article about the history of digital marketing terminology. I believe there is some ambiguity over whether digital marketing, internet marketing and online marketing are one and the same thing and if not, what is the difference? I’ve noticed through my work ... Read More
6 Ways to Improve Your Business with Content Marketing
Content Marketing is a relatively modern phrase by marketing standards, used to represent any marketing functions which involve the creation and sharing of content, with a view to satisfying business objectives. How you present this content usually depends on the purpose, but it often takes the form of blog articles, How-to’s, white papers, infographics, videos, ... Read More
Startup guide to (virtually) free digital marketing
With the number of startups rising and the economy still taking it’s Jack and Jill like tumble down the hill, it’s no surprise that cunning entrepreneurs are trying to delve into digital for as little cost as possible. It would seem the smartest ones aren’t just engaging with their audience and heightening brand awareness but ... Read More