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Digital, Online, Internet Marketing – What’s the Difference?

Digital, Online, Internet Marketing – What’s the Difference?

Digital Marketing vs Online Marketing vs Internet Marketing I thought I’d write a little article about the history of digital marketing terminology. I believe there is some ambiguity over whether digital marketing, internet marketing and online marketing are one and the same thing and if not, what is the difference? I’ve noticed through my work ... Read More
 
6 Ways to Improve Your Business with Content Marketing

6 Ways to Improve Your Business with Content Marketing

Content Marketing is a relatively modern phrase by marketing standards, used to represent any marketing functions which involve the creation and sharing of content, with a view to satisfying business objectives. How you present this content usually depends on the purpose, but it often takes the form of blog articles, How-to’s, white papers, infographics, videos, ... Read More
 
Startup guide to (virtually) free digital marketing

Startup guide to (virtually) free digital marketing

With the number of startups rising and the economy still taking it’s Jack and Jill like tumble down the hill, it’s no surprise that cunning entrepreneurs are trying to delve into digital for as little cost as possible. It would seem the smartest ones aren’t just engaging with their audience and heightening brand awareness but ... Read More
 
First Steps of a New Website

First Steps of a New Website

Got a website – now what? Many companies, in my experience, believe that just having a website is enough to ‘be online’. While it may be true in some cases, the majority of us need to work to actually get people visiting the website. As with all things in life, this Venn diagram perfectly illustrates ... Read More
 
The History of the Hashtag

The History of the Hashtag

The History of the Hashtag: The humble hashtag began its life not as a tool for grouping conversations online but as a somewhat useless symbol. It first appeared as a replacement on American standard keyboards for the £ sign, despite the fact there was no clear use for it. There wasn’t even a universally accepted ... Read More
 
Social Media Content Calendar Tips

Social Media Content Calendar Tips

Do you know what you’re posting on Facebook tomorrow? If the answer is no, then you could be in trouble. Without planning, any Social Media Manager will struggle to execute a successful social media strategy, meet KPIs and deliver impressive results. *Cue: the social media content calendar* Exactly what it says on the tin, a ... Read More