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All About Yoast SEO -Vikhale Digital

All About Yoast SEO -Vikhale Digital

Read Our Detailed Guide-All About Yoast SEO

Excerpts from Yoast SEO Wikipedia Page:

“Yoast is a search engine optimization firm based in Wijchen, Netherlands. Yoast is currently considered the most sought after search engine optimization available for WordPress users. Its developers are responsible for over 10% of WordPress releases.

History:

Yoast SEO</u. was founded in 2006 by Joost de Valk. Previously known as joostdevalk.nl. Eventually he sold the domain to “css3.info”.

De Valk created the Yoast platform in 2010.By 2012, Yoast had expanded to offer a premium model for its WordPress users. In 2016, Yoast employed about 48 people, of which 36 are in Wijchen.

Reception:

Yoast SEO‘ is applauded for its extensive applications in SEO, both within and beyond its ubiquity as a WordPress plug-in, and for its accessibility as a freemium model. The software works on more than 4 million sites and on 9.5% of the top 1 million sites in the world.On WordPress alone it has amassed over a million downloads. It’s software was rated “5 out of 5″ by the founder of WPBeginner, Syed Moiz Balkhi. WPBeginner is a blog for new users to the WordPress platform.”

A beginner’s guide on how to install and setup wordpress seo plugin by yoast– By WPBeginner

Description:

Yoast ‘seo for everyone’ is the title and its tagline for its official website.

Yoast also provides other plugin support for WordPress such as Video SEO plugin, Local SEO plugin, News SEO plugin, Local SEO for WooCommerce and WooCommerce SEO plugin.

Video SEO plugin by Yoast:

It is a plugin made exclusively for optimizing video content. It makes sure your videos get found by search engines like Google. You may optimize your content to be found in Google Video Search Results.You just need to embed your video and add the appropriate meta tags.

For more details visit their webpage Here

Local SEO for WordPress:

It is a plugin that is made exclusively for optimizing seo content for local business.It helps you with local search results. It optimizes your business for local SEO to be easily discover able to your potential customers nearby.

For more details, visit their webpage Here.

News SEO for WordPress:

This plugin allows you to optimize your site for Google News.

For more details, visit their webpage Here.

Yoast WooCommerce SEO plugin:

It helps in improving your online store’s rank.
Optimize your online store to get more buyers and sell more.Make your products stand out in the results.

For more details, visit their webpage Here.

Local SEO for WooCommerce:

It is a Yoast plugin that generally helps to achieve better search results in the local search.
It is very essential for business owners to enhance their contact pages with google Maps, opening hours and a store locator.You may allow your customers to pick up their WooCommerce order locally.

For more details, visit their webpage Here.

Also checkout how to do seo for a website 

SEO Training Courses:

Yoast provides online seo courses apart from developing plugins for WordPress and blogs on SEO, UX, e-commerce and much more.

Courses provided by Yoast:

Most popular SEO training includes new and improved Yoast SEO for WordPress plugin training.
It also provides essential training courses on Basic SEO training and SEO copywriting that includes keyword research.

Technical SEO courses includes Technical SEO 1 training, Structured data training, Site structure training, Multilingual SEO training.

Yoast SEO for WordPress plugin training:

This training aims at providing the best to make your website or your client’s website rank high on Google. Instead of wasting quality time figuring out its utility you may go through the training. It provides a step-by-step guide to master SEO skills along the way.

The training can be completed in 16 to 20 hours if you plan to go all in. All video lesson can be done uder 2 hours.

Course Details:
41 short videos: a total of two hours.
Quizzes to test your skills.
PDF files for your reference and to dig deeper into the topics you’d like to know more about.You stand to gain unlimited access to min-course SEO updates:Updated every 3 to 4 months on the latest in SEO by Joost de Valk, founder of yoast himself.

For More details Read More about this training from Yoast.

Basic SEO training

This training covers the basic and fundamental aspects of search engine optimization including Keyword Research, Content Writing, Usability and Technical SEO.
Benefits:
This training proves to be a bonus if you want to take care of your own SEO. You want to maintain sites, blogs or online shops for clients or you have your own.

Course Details:
120 minutes of video.
11 quizzes.
12 PDF files to further brush up your skills.
The ebook ‘Content SEO’ that is valued at $19. 
The ebook ‘SEO for WordPress’ that is valued at $25.

For More details Read More about this training from Yoast.

SEO copywriting training

This training throws light on the importance of a good copy and how you could improve yours.It is helpful for you if you write or you do plan to write your client’s blogs or online shops or for yourself. You want to know everything about keyword research.You use WordPress or another CMS.

Course Details:
120 minutes of video.
11 quizzes.
11 PDF files to dig deeper(estimated reading time: 90 minutes).
3 assignments, including personal feedback by a Yoast team member on 2 of them.The ebook ‘SEO for WordPress’ valued at $25.

For More details Read More about this training from Yoast.

Technical SEO 1 training

Benefits:
Find out how Google actually works.
Learn how to detect and solve technical issues and improve site speed.

Course Details:
The average time people spend on this course is about 12 to 16 hours.
90 minutes of video.
11 quizzes.
14 PDF files to dig deeper.

For More details Read More about this training from Yoast.

Structured data training

Google search results show more information apart from page title and description, all thanks to ‘structured data’. These ‘rich snippets’ can be anything from ratings and reviews to price ranges and events. They show up because of structured data which makes your site stand out from the crowd.

Course Details:
75 minutes of video.
7 quizzes.
7 PDF files to further hone your skills(estimated reading time: 70 minutes)

For More details Read More about this training from Yoast.

Site Structure training

Create an ideal site structure or learn how to improve your current structure of your site.Especially important if you have a lot of content or if your website is getting complex.
Benefits:
You realize that a decent site structure is crucial for ranking in google.You maintain sites, blogs or online shops for clients or your own website.

Course Details:

60 minutes of video.
6 quizzes.
7 PDF files to improve your knowledge(estimated reading time: 30 minutes)

For More details Read More about this training from Yoast.

Multilingual SEO training

You’ll learn about setting up and managing a site that targets people in different languages and locales. This course introduces the use of hreflang and lets you implement it step y step. Learn about making a multilingual keyword research strategy. In addition, learn how to transfer original content from one language to the next and pick the domain name that fits their goals best.

Benefits:
To write and adapt SEO optimized copy for various languages.
How to target specific audiences in specific regions and countries.
To pick the optimal domain structure for your personal situation.
Tell Google what variation of a people from which country should be directed to.

Course Details:
On an average, people spend about 12 hours on Multilingual SEO training. This includes:
Over 120 minutes of video.
14 quizzes.
14 PDF files to dig deeper(estimated reading time: 120 minutes)

For More details Read More about this training from Yoast.

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